Tuesday, February 3, 2015

Synthetic and Natural Happiness

Natural Happiness is according to Dan Gilbert professor at Harvard University who centered his career on the study of happiness; a state of mind when we get what we want, or more elaborately how our brain's chemicals react when we get what we crave for. However, Gilbert also argues that Synthetic Happiness is our reaction of what we make when we get what we don't want.
More on the subject including his explanation of the Impact bias can be found on this link: "http://www.ted.com/talks/dan_gilbert_asks_why_are_we_happy"

Having Gilbert conception of happiness in mind we explore what Malcolm Gladwell a Canadian writer who worked for the New York Times explained how Howard Moscowitz would change the course of the food industry. For so long the American consumers have been eating their spaghetti with sauces they just settled for. They were happy with what they had, made the most out of it because they did not have any other alternative although they crave for something else like extra chunky spaghetti sauce. This is a perfect example of Synthetic happiness.

Natural happiness, is the reaction of Prego's consumer line to the arrival of the extra chunky spaghetti sauce. People finally get what they wanted, something different from what they have always been offered and that was denoted in a rise in sale to the order of $600 Million in revenue. The same applies to coffee, how our own choice of coffee can make us drastically happy. According to Gladwell true happiness is derived from obtaining what we want.
Reference of the Malcolm video can be found on this link: "http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce"

1 comment:

  1. I like how you gave a little back round on Dan Gilbert at the beginning, it was a great lead in. I also used the example of the chunky sauce but differently from you. I said it was synthetic because they did not know they wanted it until they had the option.